Going green is not only good for the environment—it can also be good for your bottom line. In recent years, more and more consumers have been interested in purchasing green products and services. As a result, there’s been a boom in the green-building industry.

If you’re considering starting a green-building business, there are some essential steps to keep in mind. Citrine Accounting gives you the rundown:

Research Software

Various software programs can help you start and manage your green-building business. Accounting software can help you keep track of your finances, while a project management app can help you stay on top of your building projects. And you can scout potential building sites more easily with an online geographical tool.

Moreover, look into builder business software that provides a suite of tools for estimating, invoicing, designing, and project management. These programs can transform your workflows for more efficiency and higher customer satisfaction. Consider leveraging this software for home builders!

woman doing bookkeeping at her desk

Writing a Business Plan

The first step in starting any business is developing a proper business plan. This document will serve as your roadmap as you get your green-building business up and running. Your business plan should answer basic questions, such as: 

  • What services will your company offer? 
  • Who is your target market? 
  • How will you reach your target market
  • What are your start-up costs? 
  • What are your long-term goals? 

Answering these questions (and many others) will help give your business direction and purpose.


Once you’ve developed your business plan, it’s time to start networking. Seek out people who can provide advice, mentorship, and support as you navigate the ups and downs of business ownership. 

If you don’t know any green builders or sustainable architects personally, try joining relevant online communities or attending trade shows and conferences. These are great places to meet like-minded individuals who can advise and guide you as you get your business off the ground.

Woman around table organizing and planning work

Creating a Marketing Gameplan

Marketing is also crucial for any business—but it’s especially important for businesses in the green-building industry. After all, not everyone is familiar with sustainable building practices or knows how beneficial they can be. You’ll need to educate potential customers about what you’re offering and why they should choose your company over the competition. 

Traditional marketing methods such as print advertising, TV commercials, and radio ads can be effective. But don’t forget about digital marketing methods like email marketing, social media marketing, and search engine optimization (SEO).

office workers looking at financial documents

Build a Reliable Staff

It’s crucial to find the right staff—those who share your vision for a sustainable future and who have the skillset necessary to help realize that vision. Green builders need to be able to think creatively to solve problems related to sustainability; they also need to have strong project management skills to complete projects on time and within budget. 

The best approach to finding qualified candidates is to post job listings on relevant online job boards. You might also contact local colleges and universities with programs related to green building or sustainable architecture. 


Starting a green-building business comes with its own set of challenges, but it can be a rewarding endeavor both personally and professionally. If you’re thinking about starting this type of business, be sure to do your homework first by researching software solutions, developing a proper business plan, and networking with the right people. Then, you can start creating a marketing plan and finding top talent for your business. 

Would you like to read more helpful content or learn about our top-notch accounting, bookkeeping, and tax services? Visit CitrineAccountingandTaxes.com today!

This post is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult his or her own attorney, business advisor, or tax advisor with respect to matters referenced in this post. Citrine Accounting & Taxes assumes no liability for actions taken in reliance upon the information contained herein.

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